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Fei Liu Fine Jewellery run social media campaign for the run-up to new collections launch at IJL.


Fei Liu Fine Jewellery is running a social media competition for new collections on the run up to IJL launch.

This September, Designer of the Year 2016, Fei Liu Fine Jewellery is unveiling two new collections which carry influences from their luxury bespoke jewellery, translating the luxury aspect into accessible ranges. For one of the collections, the British brand was intrigued by the mysterious and romantic aura of the autumn night; this has inspired a new contemporary collection which features the blue hues of lapis lazuli. Another inspiration for the collections comes in form of the graceful movements seen in rhythmic gymnastics.

The names of the collections are not being revealed yet but will be a social media campaign in conjunction with IJL. There will be a competition in the run up to the launch to guess the names and story of the collections. So make sure you follow both IJL and Fei Liu Fine Jewellery to be in with a chance to win and be the first to get your hands on one of the pieces.

In response to the high demands and sale figures, the brand has also created new extension pieces for their best selling collections. The British brand has added red hues into their Shooting Star Collection adding to the already blue topaz, citrine and amethyst. This way they have maintained their philosophy of colour, innovation and personality.

 

Shooting Star short pendant Shooting Star two stone ring Shooting Star short earrings

Whilst the classic Serenity Collection and winter wonderland Snowflake Collection have the extra charm with drops of lustrous pearls.

Serenity Collection set with pearls Snowflake Collection 'Majestic' Set

 

 




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1 August 2016
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